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"Aww shux!"

...is what your users won't be saying. We craft human-centered experiences that get it right.
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At (sh)UX, we’re passionate about crafting experiences that truly resonate. Our mission is to guide you every step of the way—from shaping strategy to bringing exceptional customer experiences to life.

We believe that putting your customers first isn’t just a method—it’s the key to unlocking innovation and growth. Together, we’ll create solutions that aren’t just functional, but transformational, driving success for your business and delight for your users.

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What We Do

Create & Facilitate
CX Workshops

Workshops foster innovation,  collaboration and alignment amongst teams. We don’t believe there should be a one-size-fits-all solution for everyone, so we create custom workshops based on your desired outcomes.​​

Build UI / UX
Designs

We make trustworthy UX design decisions to ensure experiences feel simple and intuitive, resulting in a more confident user. Your stakeholders will love you for it.

Shape Brand
Direction

Brand development shapes your company's identity, ensuring it resonates with your target audience. We tailor our approach to your specific goals, offering custom solutions in logo design, website creation, and app design. By aligning these elements with your vision, we foster a cohesive and impactful brand presence.

Organize & Coach
Experience Teams

We know how to build cohesive and high-performing teams that are capable of consistently delivering quality experiences. 

Craft Service
Blueprints

Service Blueprints streamline processes and improve service delivery. They provide a holistic vantage point to ensure the correct problem areas are being addressed. 

Conduct App &
Product Assessments

App & product assessments help a business make informed decisions, prioritize efforts and ensure the products meet high standards of both quality and usability. We diagnose and prescribe changes. 

Provide Customer
Behavior Insights

User studies aid in providing a comprehensive understanding of customer behavior, enabling clients to make informed decisions, improve products and services, and enhance overall customer satisfaction and loyalty. This saves you time and money.

Who We Are

(sh)UX combines our expertise in Strategy and UI/UX into a robust Customer Experience (CX) offering. We are two experienced CX designers who deliver bespoke solutions that meet the diverse needs of a wide range of companies.

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  Jess Hiltrop  

Hello, I'm Jess! My journey into CX started at Purdue, where I delved into Visual Communication Design. After a stint at a small marketing shop, I pivoted from print to digital, joining a consulting firm where I pioneered the UX practice, growing the team to over 35 strong! Today, I fuse my visual and UX roots with strategy, ensuring we empathize with users while driving business objectives. My cross-functional approach empowers clients to execute actionable product strategies that truly resonate.

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  Morgan Sweet  

Hi there! I'm an artist turned UX Design Strategist with roots in fashion from Purdue and F.I.T. My journey into understanding customers began in the world of visual merchandising, where I developed a passion for connecting design with consumer insights. Today, as a UX strategist, I focus on aligning business goals with user needs through human-centered design, fostering empathy and creating intuitive, trustworthy products that empower confident users.

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