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Powerful technology,usable experience.

Client
Egen
Sector
Technology services
Capabilities

01The challenge

Egen, an innovation-focused technology services company, built an AI tool to help its customers navigate emerging business challenges. The technology was highly capable; unlocking its value needed a more intuitive experience.

We partnered with Egen to evaluate the tool, identify opportunities for improvement, and establish a practical roadmap for continuously evolving the experience.

A team sorting sticky notes on a glass wall

02How the work came together

Workstream

  • Discovery workshops to align on product vision and business goals
  • Experience mapping to define key journeys and opportunities
  • UX assessment to prioritize high-value improvements
  • Lean user research to validate assumptions and uncover friction
  • AI-assisted concept exploration to visualize future-state ideas quickly

Our approach

  • Facilitated workshops to align teams around users, goals and product direction
  • Mapped critical journeys to find friction and simplify complex experiences
  • Ran lean research with stakeholders to surface real-world usability needs
  • Used AI to explore and visualize potential improvements quickly
  • Prioritized incremental enhancements over a disruptive redesign
  • Stayed embedded through implementation, refining recommendations as the product evolved
  • Fed observations from live client workshops back into the roadmap
The process, in motion

03Key outcomes

1 clear roadmapPrioritized UX improvements tied to real user and business needs
No full redesignMeaningful usability gains through focused, incremental enhancements
Real users, real workflowsResearch and live workshops kept recommendations grounded in actual use
UX that kept evolvingOngoing feedback shaped each next round of improvements

04Lasting impact

Rather than treating UX as a one-time design exercise, we established an iterative partnership centered on continuous improvement. By combining strategic UX thinking, lean research, AI-assisted concepting and real-world workshop observations, Egen gained a sustainable framework for evolving the tool as new capabilities emerge.

05In their words

We had built a powerful tool with a tremendous amount of capability, but we knew the experience needed to be simpler. shUX helped us step back, see it through a different lens, and identify where we could make the biggest improvements. Their approach was practical, collaborative, and allowed us to make meaningful changes quickly without slowing down development.”
Ryan Maguire, VP of PreSales & GTM Enablement · Egen
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