From identity refreshto digital growth.
01The challenge
A competitive tennis league needed to evolve its brand to reach a broader, more modern audience.
We led an end-to-end transformation, redefining its identity, rebuilding its digital ecosystem, and reimagining the player experience to unlock scalable growth.
02How the work came together
Workstream
- Workshops to align stakeholders around vision, positioning and roadmap
- Branding to establish a distinctive, scalable identity system
- UI/UX design to create intuitive, high-performance digital experiences
- Customer insights to validate concepts and inform product evolution
Our approach
- Facilitated collaborative workshops to clarify brand strategy and product priorities
- Designed a bold, modern identity system built for consistency across all touchpoints
- Built a player app focused on usability, performance and scalability
- Used AI-driven tools to collaborate in real time with product and engineering
- Partnered with a design counsel of users to co-create features
03Key outcomes
+34%Player growth, 2023 to 2025
10+Markets in the expansion footprint
~19,989Matches logged, trailing 12 months
04In their words
shUX is far more than a design agency. They’re an extension of our product team, constantly challenging traditional workflows and helping us move faster without sacrificing quality. From interactive prototypes and an AI-first design system to shipping production-ready UI through Claude Code, they’ve fundamentally improved how we design, iterate, and deliver products at Gladiator Tennis.”
Got a challenge of your own?
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